Limit amount of information
Focus on your primary ideas and limit the amount of information on
your visual.
- Make each visual a hint, not the whole story. Strive for:
- 1 main point per visual
- 25 words per visual
- 5 lines per visual
- 1 thought per line
- 5 words per line
- Use images (graphs, tables, illustrations or photographs) that are
pertinent to your message.
- Keep text to a minimum and add a visual component to enhance
communication.
- Avoid graphic overload.
Make information legible and readable
- Use text large enough to be read without effort. Titles should be 36-48
point and body text should be 24-36 point.
- Use medium sized lines on fonts and graphics as fine lines tend to
disappear when projected (see the "Fonts" sample slide below).
- Use a combination of uppercase and lowercase lettering for easier reading.
Avoid underlining. Underlining interferes with the descenders of the
letters and reduces the distinctness of the shape of the words – making
them harder to read.
- To emphasize a word or phrase, change the colors, type, size, and/or
weight of the text.
- Use drop shadows, particularly on text. Keep the shadow close to the
text so it doesn't appear as a separate line of text.
- Make sure there is a high contrast between the foreground and background
colors so the text and graphics are readable. Text and graphics must
be clearly seen when superimposed on any background.
- Use dark blues, greens, grays, purples, and black for the backgrounds.
- Use white, yellows, and light reds or oranges for text and graphics.
- May use dark text on a lighter background in a room that will have
more light.
- Use solid blocks of color in charts and graphs instead of textures
and patterns to avoid interference with readability.
- Leave plenty of space around information. This increases readability.
Use good design
- Use no more than 2-3 typefaces and styles (bold, italic, etc.) per presentation.
- Use sans serif fonts such as Arial & Helvetica instead of serif
fonts. Serif fonts have thin lines on the letters that may not project
well and will decrease legibility (see the "Fonts" sample slide
below).
- Use bullet lists to group and arrange ideas. Avoid using punctuation
or whole sentences.
- Avoid using hyphenation as it decreases readability.
- Use appropriate bullets in easy-to-see colors, sizes and styles (see
the "Bullets" sample slide below).
- Format bullets with hanging indents.
- Use animations and transitions with care. Transitions that reveal bulleted
lists are good to use when you have several points to make on one slide.
Use no more than 3-5 animation series in a presentation.
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Make visuals simple and consistent
- Don't change color schemes with each slide. Keep the color scheme
consistent throughout your presentation.
- Keep visuals as simple as possible. Complex visuals decrease readability
and increase confusion.
- Keep page elements consistent. For example, use the same colors for
each page element (background, title, body text) and keep the page
elements in same locations from slide to slide.
- Reference for illustrations or photos from another source should
be written on the slide with only the author's or artist's last name
and date of publication.
Proofread and preview
- Proofread your visuals. And then have someone else proofread them for
you.
- Test your type size in the "View Show" mode. Stand ten
feet from your computer monitor. If you can't read the text, people
in the meeting or conference room probably won't be able to read it.
- Preview your slide show with a computer and LCD projector, preferably
on the same equipment you will use during the presentation. All mediums
don't show color the same so the color you see on your monitor may
not match the color the LCD projector shows on the large screen.
Learn more with these tutorials and tips
This checklist is a condensed version of the "Graphic Tips for
Presentations" guide created by Lana Johnson (CIT) and Jim King
(AgLEC). To access the full guide, please go to the CIT
Tips, Tricks, and Techniques website.
If you are looking for a step-by-step tutorial, please go to CIT Computing's "Online
Self-Paced Learning Resources" page and click on these resource
links.
- Creating Effective Presentations with PowerPoint, Teaching Skills Workshop (Spring 2004)
- LTS Online Help Documentation, UW-Eau Claire (PowerPoint XP/2002,
2003/Mac 2004 versions)
For helpful tips to help you use PowerPoint more effectively, please
go to the CIT Tips, Tricks, and Techniques website and check out these
resources.
- Tips for Creating a Better PowerPoint Slide Show
- Mastering PowerPoint's Master View
- gives your presentation a consistent, professional look
- Tips for Effectively Running a Powerpoint Slide Show During Your
Presentation
- Using Video in PowerPoint
- Inserting Macromedia Flash Animations to Play During a Slide Show
- Taking Your PowerPoint Slide Show to the Web
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